Posts tagged “Facebook ads”

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Tips For Building Brand Awareness On Social Media

Posted on 31st August 2023

When you set yourself up on social media, you need to promote your business to your audience, and make people aware of who you are and what the values of your brand are.

Learning how to make your brand resonate with an online audience when you’ve never done social media marketing before can be difficult, but is a rewarding process that can see your business grow and bring in a lot of customers.

Here are some tips on how you can build brand awareness on your social media.

Advanced Facebook Ad Strategies: Leveraging Lookalike Audiences

Posted on 25th August 2023

On Facebook, you can create lookalike audiences to ensure you’re targeting the right people, and getting your business out in front of an audience who will be engaged with you and what you’re selling/advertising.

This audience is important for getting you high levels of engagement and turning this engagement into conversions. Facebook Ads can be a great source of marketing when done correctly, and can become a huge part of your strategy when it comes to advertising online.

Here’s how you can leverage lookalike audiences with Facebook Ads.

Maximising ROI on Facebook Ads: Tips For Optimising Your Ad Spend

Posted on 18th August 2023

If you’re looking to find an effective way to market your business online, then Facebook is a great platform to use. It allows you to directly target and reach out to your audience, create an ad that really sells your business and brings in customers and improves your brand recognition, trust and loyalty.

If you’re looking to maximise your ROI using Facebook Ads, then here are some tips on how you can optimise your ad spend.

Make Improvements To Your Ad Account

If you’re running ads but aren’t seeing the results you desire, then it may be time to take a look at your Facebook Ads account.

Facebook Ad Formats: Choosing the Right Format for Your Campaign

Posted on 17th August 2023

When you create a Facebook Ad, you’ll have the option to use different ad formats to sell your product and really reach out to your audience with an ad that’s sure to impress them and hook them in.

Knowing what kind of ad format that works for your audience can take some time, but often some ads lend themselves better to some businesses and industries than they do others.

Here are the different types of ad formats, and how you can choose whether they’d be right for your business’ advertising.

Facebook Ads Vs Google Ads: Which Is Right For Your Business?

Posted on 28th July 2023

When you’re looking to expand your online marketing, turning to the power of Ads can see you bringing in more business, making your business a success, and positioning you as a go-to source within your industry.

Both Facebook and Google offer great options for business owners looking to start advertising online, but which one is right for you?

Here’s all you need to know about Facebook & Google Ads, and how you can choose which one is best for your business.

What’s Is The Difference Between Google and Facebook Ads?

Both Facebook Ads and Google Ads are pay-per-click, but whereas Facebook is paid social, Google is paid search.

Social Media & Digital Marketing July 2023 Roundup

Posted on 27th July 2023

There’s been some big social media news this month, from new platform launches to rebrands and feature changes that could be handy for marketers to take advantage of.

Let’s take a look at the latest updates for July 2023….

Meta Launches Threads

The biggest news from July is the launch of Meta’s new social media app, Threads.

Threads works in a similar way to Twitter – even having a similar interface, where users can create text-based posts, follow other creators, like, repost and quote other ‘thread’s’. They have also introduced a similar ‘For You’ and ‘Following’ timeline feature, after listening to concerns from users that they weren’t seeing content from users they follow on the initial app’s rollout.

The Power Of Facebook Retargeting: How To Bring Back Lost Customers

Posted on 14th July 2023

If you’ve found that you’re losing customers before they make purchases, it can be demoralising and feel like your marketing efforts aren’t working. This isn’t necessarily the case.

Through the power of Facebook retargeting, you can bring back the customers you’ve lost, and get them purchasing from your business. Research suggests that 97% of customers will leave a website without making a purchase on their first visit – therefore becoming lost customers. You can however retarget these people via social media – and Facebook is a great tool to use to do this.

Facebook Ad retargeting allows you to find the customers that originally didn’t purchase from you, and get your business back out in front of them.

Here’s how to bring back lost customers using the power of Facebook Retargeting.

How to Run Successful Facebook Ad A/B Tests

Posted on 6th July 2023

Running a Facebook Ad campaign is a great way to attract more business. However, if you’re starting from scratch, it can be difficult to know exactly what to do to make your ad attractive to your target audience so that they interact with it.

Instead of going all in with one ad and risking a potential failure, Facebook allows you to do A/B testing so you can see what kind of ad campaign is the most suitable for you.

Here’s how to run a successful Facebook Ad A/B Test.

Common Facebook Ad Mistakes to Avoid

Posted on 9th June 2023

When you create Facebook Ads, you’ll be expecting them to bring you good results. When you don’t seem to be getting these results however, it can be disappointing and may make you think Facebook Ads aren’t worth investing in.

However, there are many common mistakes people make when they create their Facebook Ads, that can have an impact on their performance.

Here are the Facebook Ad mistakes to avoid.

Creating Effective Facebook Ad Copy: Strategies for Boosting Engagement

Posted on 26th May 2023

When you start creating a plan for your Facebook Ads, one of the key things to make note of is the Ad Copy. This is what helps to sell your ad to the audience, so must be effective and persuasive enough to get people to engage with you.

Facebook Ad copy is important – when a user is interested in what they see, whether it be a graphic, article or video, one of the first places they’ll find more information about the ad on is in the copy This needs to convince and direct them to your landing page, where they can take further action.

If you need help with writing Facebook Ad Copy, here are some strategies to boost engagement.

The Dos and Don'ts of Facebook Ad Design

Posted on 5th May 2023

When you create your Facebook Ad, one of the most important things to consider is the ad design. The copy and the graphics must be eye-catching and persuasive, so that it stops people scrolling and grabs their attention.

There are certain things you should and shouldn’t do when creating your Facebook Ad Design, so here are the do’s and don’ts that you should follow.

Facebook Ad Targeting: How To Reach Your Ideal Audience

Posted on 28th April 2023

So, you have an advert created on Facebook, but now you need to target your ideal audience. This can seem like a big task if you’re not prepared, or don’t know how to target your audience using the best techniques and tactics.

Targeting your ad correctly will help to bring you more engagement, and potentially even more customers. You’ll be reaching the audience you desired to target and getting your business and brand out there for them to see.

Here’s some ways that you can reach your ideal audience on Facebook.

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